• 1-866-581-5724
  • 211 B NW Executive Way, Lee's Summit, MO 64063
  • info@lsaportfolios.com



Privacy Policy


This Privacy Policy applies to the web site www.lsaportfolios.com (the "Site") which is owned and operated by Life Strategies Analytics, Inc. d/b/a LSA Portfolio Analytics, its subsidiaries or its affiliated companies (“Company,” or “we,” “us” or “our”).  Defined terms from the Terms of Use that are used in this Privacy Policy shall have the same meaning as set forth in the Terms of Use.


This Privacy Policy describes the information gathering and use practices that Company applies to Subscribers and Visitors who access or use the Site.  When you access or use the Site, you accept this Privacy Policy; if you do not agree to this Privacy Policy, you may not use the Site.  Company reserves the right to modify this Privacy Policy periodically as described in the section titled “Changes in This Privacy Policy.”


Please note that certain provisions of this Privacy Policy apply to Subscribers and not to Visitors.  If a provision is silent on whether it applies to Subscribers and Visitors or Subscribers only, it applies to both Subscribers and Visitors. 


Information Collection & Use


Reviewing the Site

This section applies if you simply review the Site without ordering items or otherwise supplying personally identifiable information to Company.  In that event, we do not collect any personally identifiable information about you (such as name, address, e-mail address).  We may gather information concerning the portions of the Site you visited and the content you reviewed for our use in tracking statistics about Site usage, evaluating the Site and personalizing your viewing experience, but the information we gather does not identify you by name, address or e-mail address.  We may use cookies or other means to gather and track such non-personally identifiable information, and you have the option to set your browser to reject cookies.   Third parties that advertise on our Site may also collect such information, and we may share it in the aggregate with third parties.  See the sections of this Privacy Policy titled “Information Sharing and Disclosure,” “Third Party Advertisers,” “Log Files,” “Cookies” and “Clear Gifs (Web Beacons/Web Bugs)” for more information.


Registration and Ordering (applies to Subscribers)

This section applies if you order items (including any Subscription Content) from Company through the Site.  In order to obtain items from Company using this Site, you must first complete the applicable online registration and create a user name and password.  During registration you are required to give personally identifiable information that may include your name, address, phone number, credit card number and other information.  This information is necessary to process your application, fulfill your order and contact you. When you enter this information on our registration or order form, we encrypt it using secure socket layer technology (“SSL”).


We use this information for billing purposes and to fill your orders.  This means that this information will be shared with credit card processors, your credit card company and our related processing or fulfillment vendors, but only for purposes of fulfilling your order and billing your credit card.  If we have trouble processing an order, we will use this information to contact you.  We may also use this information to contact you about items on our Site in which you have expressed interest, or to send you an email newsletter or other advertising and marketing materials.  Last, we may use this information to monitor your compliance with copyright law, our Site’s Terms of Use and, if you are a Subscriber, compliance with the Site’s Clickwrap Agreement, License Agreement, and Return and Refund Policy


Social Security Numbers

We do not require your social security number to process orders for items ordered on the Site.  


Surveys or Contests

From time to time we may provide you the opportunity to participate in contests or surveys on the Site.  If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information.  The requested information may include contact information (such as name, e-mail address and shipping address), and demographic information (such as zip code).


We may use this information to review and evaluate survey results, judge contests, notify contest winners and award prizes, monitor Site traffic or personalize the Site (in the case of anonymous information collected in surveys), or to send participants an email newsletter.


We may use a third party service provider to conduct these surveys or contests; that company will be prohibited from using our visitors’ or customers’ personally identifiable information for any other purpose.  We may, however, share the personally identifiable information you provide through a contest or survey with other third parties for any lawful purpose.


Referral Program

If you choose to tell us who told you about our Site or products, we will ask you for that party’s name, email address and other information.  We will automatically send this party a “thank you” message for referring you to the Site.   Company stores this information for the purpose of sending this one-time “thank you” email and tracking referrals, and for any purposes identified above under the headings “Registration and Ordering” and “Surveys or Contests” if the party who referred you fills out a registration form, places an order or participates in a contest or survey. 


Communications from Us


Special Offers and Updates

If you provide information as part of registering or ordering products or services on our Site, we will occasionally send you information on products, services, special deals or promotions, including newsletters or similar items.  You may notify us that you do not wish to receive these types of communications.  Please see the “Choice/Opt-Out” section below.


Service-related Announcements

We will send you service-related announcements on occasions when it is necessary to do so.  For instance, if our Site is temporarily suspended for maintenance, we may contact you via email.  You may not opt-out of these communications, which are not promotional in nature. 


Customer Service (Subscribers only)

Based upon the personally identifiable information you provide us, we will send you a welcoming email.  We will also communicate with you in response to your inquiries, to provide the items you request us to provide you, and to manage your account.  Our communications with you will be made in the manner specified in our contract with you.


Supplementation of Information

In order to provide certain of our products and services to you, we may on occasion supplement the personal information you submit to us with information from third party sources.


ID Verification

We may use a third party or third party software to verify your identity and the other personally identifiable information you have provided to us.  This is in order to ensure that the person who purchases or licenses our products and services is in fact the person that he or she represents himself or herself to be, and to confirm that person is authorized to order items from us.


Enhancement of Profile Information

We may purchase marketing data from third parties and add it to our existing user database, to better target our advertising to you and to provide pertinent offers in which we think you would be interested.  To enrich our profiles of customers, we may tie this information to the personally identifiable information they have provided to us.


Information Sharing and Disclosure


Aggregate Information (non-personally identifiable)

We may share aggregated demographic information about our visitor and customer base with our partners and advertisers.  This information does not identify individual visitors or customers.   We do not link aggregate user data with personally identifiable information except for our use as described in the sections of this Privacy Policy titled “Surveys and Contests,” “Supplementation of Information,” “Profile,” “Enhancement of Profile Information,” “Log Files,” “Cookies” and “Clear Gifs (Web Beacons/Web Bugs).”


Personally identifiable information:

We do not share personally identifiable information with third parties except as set forth in this Privacy Policy and as you may otherwise authorize, and as may be authorized or required by law (see the section titled “Legal Disclaimer” below).


Agents (for Customers)

We may use an outside company to fulfill orders, and a credit card processing company to bill you for products and services. These companies are not authorized to retain, share, store or use personally identifiable information for any other purposes.


Service Providers

We use other third parties to provide card processing, hosting and bandwidth for our Site.  When you register to license one of our items, we will share the information that you supply as necessary for the third party to provide these services. 


Legal Disclaimer

We reserve the right to disclose your personally identifiable information as permitted or required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, legal process served on us or other lawful request from any court or other duly authorized governmental body.




We will provide you with the opportunity to “opt-out” (as described in this section) from having us send you our marketing materials, newsletters or promotional communications using your personally identifiable information.  If you purchase a product or service but do not wish to receive any additional marketing material from us, you can notify us by email at support@lsaportfolios.com If you do not wish to receive any newsletters or other promotional communications from us, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at support@lsaportfolios.com.


Log Files


Like most Web sites, we may gather certain information automatically and store it in log files.  This information includes Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. 


We may use this information, which does not identify individual users, to analyze trends, to administer the Site, to track users’ movements around the Site and to gather demographic information about our user base as a whole. 


We may link this automatically collected data to personally identifiable information for the purposes described in this Privacy Policy.  IP addresses are tied to personally identifiable information (if you have provided such information to us) to enable us to determine which products or services may interest you, and to serve you better.




A cookie is a small computer file that is stored on a user’s computer for record-keeping purposes.  We may use cookies on this Site.  We may link the information we store in cookies to any personally identifiable information you submit while on our Site for the purposes described in this Privacy Policy. 


We may use both session ID cookies and/or persistent cookies.  We use session cookies to make it easier for you to navigate our Site.  A session ID cookie expires when you close your browser.  A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser, typically in the “Options” or “Settings” menu(s).


We may set a persistent cookie to store your passwords, so you do not have to enter it more than once.  Persistent cookies also enable us to track and target the interests of our visitors and customers to enhance the experience on our Site.  If you reject cookies you may still use our Site, but your ability to use some areas of our Site may be limited if you do so. 


This privacy statement covers the use of cookies by this Site only and does not cover the use of cookies by any advertisers.  Some advertisers may use cookies on our Site.  We have no access to or control over these cookies.  See “Third Party Advertisers” below.


Clear Gifs (Web Beacons/Web Bugs)


We may employ software technology such as web beacons, web bugs, clear gifs and similar code that help us better manage content on our Site by informing us what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages. We may tie the information gathered by clear gifs to our visitors’ or customers’ personally identifiable information for the purposes described in this Privacy Policy.


We may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients.  This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.  If you would like to opt-out of any such emails that are sent for marketing or promotional purposes, please see the “Choice and Opt-out” section of this policy.


Third Party Advertisers


Our Site may contain banner advertisements from third parties, which are delivered by those third parties or their agents.  We may share Site usage information about users, in aggregate form (i.e., not including personally identifiable information) with these third parties or their agents for the purpose of targeting our Internet banner advertisements on this Site.


The third party advertisers on our Site may use cookies and clear gifs on this Site, which allow them to recognize a user's cookie when a user visits this Site.  The information that the advertisers collect and share through this technology is not personally identifiable. For more information about our third-party advertisers, please review their web sites.


Links to Other Sites


This Site contains links to other sites that are not owned or controlled by Company, including (but not limited to) third party advertisers. Please be aware that Company is not responsible for the privacy practices of such other sites.  We encourage you to be aware when you leave our Site, and to read the privacy statements of each and every Web site that you visit, about how it collects personally identifiable information. 


This Privacy Policy applies only to information collected by this Site.


Bulletin Boards/Chat Rooms


If you use a bulletin board or chat room on the Site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of such forums and by us, and could be used to send you unsolicited messages.  We are not responsible for the personally identifiable information you choose to submit in these forums. Additional terms concerning your provision of content or material for the Site are set forth in our Terms of Use for the Site.


Access to Personally Identifiable Information


If your personally identifiable information changes, or if you no longer desire to receive information from us, you may correct, update or delete your information by emailing us at support@lsaportfolios.com or by contacting us by postal mail at the contact information listed below.




The security of your personal financial information is important to us.  When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).


We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it.  No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.  Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


If you have any questions about security on the Site, you can send email to us at support@lsaportfolios.com or contact us by postal mail at the contact information listed below.


Business Transitions


In the event Company undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred.  You will be notified via email, by prominent notice on our Site or by other means of any such change in ownership or control of personally identifiable information that you have submitted.


Changes in this Privacy Policy


We reserve the right to modify this Privacy Policy at any time, so please review it frequently.  If we decide to change this Privacy Policy, we will post those changes to it at this link, on the homepage of the Site, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. 


Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at:



Brad Kasper | LSA Portfolio Analytics

President, CFO

211 F NW Executive Way
Lee's Summit, MO 64063

P - 866.581.5724 | F - 816.554.3876

E-mail: Brad@LSAportfolios.com

Web: www.LSAportfolios.com